How to write a press release for an art event

How To Write a Press Release for Art Events

Additional images can be added below the main content. It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. If you are promoting an art show, include a large photo of your artwork. Therefore, it's up to you to make sure that your press release looks and feels like a real article.

You won't want to give too many details up front. This is the public persona you wish to project for your company.

How To Write a Press Release for Art Events

This is because every news outlet's software will interpret special characters differently. Specify that it is the event flier also spelled flyer Example: Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished.

The fewer the links the more value they have. Include up to 2 images to be imbedded in the release - these should be very relevant to the story. These techniques lessen the credibility of your event. Write the press release in third person. Unless it is in a quote and the person quoted is identified.

This is a basic template you can go by, to write a press release for your next event. Proper names are preferred over he or she. For more information see our event flyer http: For example, a while back I received a press release containing the following sentence: Keep it short and tell them what to do, or where to go.

You want to give people a taste of that they are going to read without disclosing all the juicy information. Email and digital press releases have changed this, but it is a good rule to follow. Miami, FL - August 8, -- Your opening statement Just the facts, very limited hype.

Keep it, clear, organized and concise. Have you written a press release in the past. Journalist are independent, they are not a branch of your marketing department.

Proper names are preferred over he or she. Phone the editor or send them a welcome email beforehand. Include up to 2 images to be imbedded in the release - these should be very relevant to the story.

If you are promoting an art show, include a large photo of your artwork. Also, include one or two quotes from reputable people related to the event, such as a curator, gallery owner, or someone who owns your art. How To Write a Press Release by Arts Spark Staff | Jul 7, | Art as a Business | 0 comments As a creative you will often have some thing or event that you want to share.

How to Write a Press Release for Art Events. Press releases can help anyone, especially an artist to not only bring attention to their art but to generate traffic to their website and also to assist with the branding of the artist and their art.

Event Press Release. Jump right to the 'Sample Event Press Release Template' Out off all the press release types we get, 'Event Press Releases', contain the most mistakes. Below you'll find directions on how to write an 'Event Press Releases'. The 6 Essential Points of How to Write A Press Release for An Event.

1. Headline. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search.

This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. A press release should be written in the third person as if someone else is writing about this event or news, other than the writer. Always send any supporting images or graphics that will be used or was a part of this event or news.

Here is a press release for a Nester Kruger show at Art Metropole in Toronto. Here is a press release for a John Storrs show at the Grey Art Gallery.

How To Write a Press Release

(Is this long press release engaging without an image?) Here is a press release for a group show at Gallery Nature Morte. Here is a press release announcing a Kathleen Munn exhibition at the AGO.

How to write a press release for an art event
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Event Press Release